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供应链整合视角下互联网对供应链绩效的影响研究

作者:润色论文网  来源:www.runselw.com  发布时间:2019/8/31 8:30:39  

摘要:当今全球市场竞争激烈,消费需求更加个性化、新产品的生命周期越来越短,订单响应要求愈加快速化、顾客期望值也不断提高等多方面因素驱动下,企业间的竞争转向了供应链之间的竞争。而供应链绩效又是影响供应链竞争的关键要素之一。供应链绩效的影响因素包括竞争者、社会环境、客户、合作伙伴、组织结构和信息技术等,其中信息技术又是提升供应链绩效的重要推动力。过去的供应链管理主要通过传统信息技术依次将供应商、制造商、分销商、零售商和客户联系起来,这种横向的点到点的集成缺乏灵活性,若其中某个节点出现问题,将会影响到整个供应链的运作。

然而,随着移动互联网、物联网、云计算等新一代互联网信息技术的不断涌现,以及企业的开放共享思维、以顾客为中心的思维、研发和生产过程中简约、迭代和极致思维、销售和服务中的流量思维和社会化思维、产业间的跨界思维和战略与商业模式之间的平台思维等互联网思维的出现,加快了供应链上下游企业间各项功能的整合,同时也促进了企业内部优势资源的整合,对供应链运营产生了重大影响。随着新一代互联网技术的发展,互联网的内涵发生了质的变化,与传统信息技术已有很大的区别。面对互联网的颠覆性力量,其实,许多企业都可能存在不能真正发挥自身拥有的好资源的问题,那么以互联网技术和互联网思维为主的互联网对供应链绩效有促进作用吗?如果有,那又是怎么样影响供应链绩效的?

鉴于此,本文首先在对互联网进行重新认识的基础上,结合资源基础理论、交易成本理论,创新性地从互联网技术和互联网思维两个维度出发,构建了以供应链整合为中介变量的理论模型并提出相应的假设;其次通过问卷调查收集数据,并对数据的信度和效度进行检验,利用多元回归模型进行假设检验;研究发现互联网和供应链整合都对供应链绩效有显著的正向影响,互联网对供应链整合有正向作用,供应链整合在互联技术、互联思维与供应链绩效之间都具有中介的作用;互联网思维在客户整合和供应商整合间的作用比互联网技术要明显。最后本文从提升互联网技术应用能力、培养互联网思维、加强供应链一体化等方面提出提高供应链绩效的可行性建议。这对企业如何在互联网业态下深入发掘资源背后的价值,提高供应链绩效的研究具有重要的理论意义和应用价值。为公司管理实践中进一步的理论应用做铺垫,指导企业有针对性的改善、提升企业自身的能力,帮助企业高效、迅速、成功、有的放矢地进行供应链整合,进而提升竞争力、改善供应链绩效,使企业可以在互联网时代更好的实现转型。

ABSTRACT: Today's global market is fiercely competitive, consumer demand is more personalized, the life cycle of new products is getting shorter and shorter, order response requirements are becoming more rapid, customer expectations are increasing, and so on. The competition among enterprises has shifted to the supply chain. Competition between. Supply chain performance is one of the key factors affecting supply chain competition. Factors affecting supply chain performance include competitors, social environment, customers, partners, organizational structure, and information technology, Among them, information technology is an important driving force for improving the performance of the supply chain. In the past, supply chain management mainly connected suppliers, manufacturers, distributors, retailers, and customers through traditional information technologies. This horizontal point-to-point integration lacks flexibility. If one of the nodes has problems, it will affect the operation of the entire supply chain.

However, with the continuous emergence of new generation Internet information technologies such as mobile internet, internet of things, cloud computing, the company's open and shared thinking, customer-centric thinking, simplicity, iteration and ultimate thinking in R&D and production, flow thinking and social thinking in sales and service, inter-industry cross-border thinking, strategy and business model Inter-platform thinking and other Internet thinking. Accelerated the integration of various functions between upstream and downstream companies in the supply chain, and at the same time promoted the integration of the company's internal advantageous resources, which had a significant impact on supply chain operations. Faced with the disruptive power of the Internet, are Internet resources based on Internet technology and Internet thinking playing a role in promoting supply chain performance? If so, how does that affect supply chain performance?

In view of this, first of all,  based on the re-recognition of the Internet, combined with the resource-based theory and transaction cost theory, this paper starts from the two dimensions of Internet technology and Internet thinking, constructs a theoretical model with supply chain integration as a mediator variable and proposes corresponding hypothesis of;Secondly, data were collected through questionnaires, and the reliability and validity of the data were tested. Hypothesis testing was performed using a multiple regression model. The study found that both Internet and supply chain integration have a significant positive impact on supply chain performance. Internet have a positive effect on supply chain integration. Supply chain integration plays an intermediary role in the interconnection technology and interconnected thinking supply chain performance;The role of Internet thinking in customer integration and supplier integration is more obvious than Internet technology. Finally, this paper proposes feasible suggestions for improving the performance of supply chain from the aspects of improving the application ability of Internet technology, cultivating internet thinking, and strengthening the integration of supply chain. This has important theoretical significance and application value for how companies can deeply explore the value behind resources in the Internet industry and improve the supply chain performance.Pave the way for further theoretical application in corporate management practice, guiding enterprises to improve and enhance their own capabilities, helping enterprises to integrate supply chain efficiently, quickly, successfully and in a targeted manner, thereby enhancing competitiveness and improving supply chain performance. To enable enterprises to achieve better transformation in the Internet era.

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