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社会创业企业资源拼凑行为的影响因素研究——基于清晰集的定性比较分析

作者:润色论文网  来源:www.runselw.com  发布时间:2019/9/16 11:21:32  

摘要:由于社会企业在运用商业手段创造社会价值方面取得的显著成果,社会创业实践在全球蔚然成风,已然成为复杂的、动态的全球环境下社会变革与发展不可或缺的动力。与商业创业企业相比,社会创业企业由于需要同时兼顾社会使命与经济利益,更难通过市场机制获取资源,面临着更加严峻的资源匮乏困境。已有研究证实资源拼凑行为能有效应对社会创业企业资源约束,然而针对社会创业企业如何有效进行资源拼凑的问题尚未得到解决,资源拼凑的影响因素问题得到学界的广泛关注。

以往有关社会创业企业资源拼凑行为影响因素的研究,往往只从单一视角出发,未能深入分析各变量之间的内在相互作用机制。本研究从个体、企业及环境层面对社会创业企业的资源拼凑影响因素进行整合性分析,以揭示社会创业企业资源拼凑行为的具体影响因素。

为了验证上述影响因素,本研究以善淘网等20家社会创业企业作为研究样本,利用扎根研究方法所得频次对案例中各变量进行赋值,再通过清晰集定性比较分析方法构建真值表并得出运算结果,得到我国社会创业企业资源拼凑行为的具体影响因素。

研究结果表明,社会创业企业资源拼凑行为受到经验、社会网络、市场导向、创业导向以及环境包容性的联动作用。首先,高社会网络是社会创业企业要素拼凑行为的必要条件;低经验、高社会网络、高市场导向、高创业导向以及高环境包容性的联动效应,或者高经验、高社会网络、低市场导向、低创业导向是社会创业企业要素拼凑行为产生的充分条件。其次,高市场导向是顾客拼凑行为的必要条件;高经验、高市场导向、高创业导向以及低环境包容性的联动效应,或者低经验、高社会网络、高市场导向、低创业导向以及高环境包容性是社会创业企业顾客拼凑行为产生的充分条件。最后,高创业导向是社会创业企业制度拼凑行为的必要条件;高经验、低社会网络、高创业导向以及高环境包容性的联动效应,或者低经验、高社会网络、低市场导向、高创业导向以及低环境包容性是社会创业企业制度拼凑行为产生的充分条件。

本研究揭示了社会创业企业资源拼凑行为的影响因素,丰富了资源拼凑领域的研究成果,对我国社会创业企业突破资源困境具有重要启示。

In recent years, the emergence of socialproblems has challenged the Chinese government and the market. As an effectivemeans of solving social problems, social entrepreneurship is increasing inChina. However, compared with commercial entrepreneurs, social entrepreneursgenerally face more serious resource shortages. Studies have confirmed thatbricolage can effectively improve the dilemma of social entrepreneurialresources, but the specific influence factor has not yet been revealed on howto promote the social entrepreneurial enterprise bricolage.

Most studies have explored the influencingfactors of bricolage from a single perspective. This study explores individuallevel experience and social networks, entrepreneurial orientation and marketorientation at the enterprise level, and environmental inclusiveness at theenvironmental level. The linkage effect is to explain the specific influencefactor of the social entrepreneurial enterprise bricolage.

This study selects 20 social enterprisessuch as Shantao.com, uses the clear and qualitative comparative analysis methodto assign cases and constructs truth tables, and integrates the influencefactor of social entreprise’s bricolage in China.

Specifically, this study has the followingconclusions:(1) High social network is a necessary condition for the elementbricolage of social enterprises; low experience, high social network, highmarket orientation, high entrepreneurial orientation and high environmentalinclusive linkage effect, or high experience, high social network, low marketorientation and low entrepreneurial orientation are sufficient conditions forthe element bricolage of social enterprises.(2) High market orientation is anecessary condition for customer bricolage; high experience, high marketorientation, high entrepreneurial orientation and low environmental inclusivelinkage effect, or low experience, high social network, high marketorientation, low entrepreneurial orientation and high environmental toleranceis the sufficient condition for the customer bricolage of socialenterprises.(3) High entrepreneurial orientation is a necessary condition forsystem bricolage of social enterprises; high experience, low social network,high entrepreneurial orientation and high environmental inclusive linkageeffect, or low experience, high social network, low market orientation, highentrepreneurship orientation and low environmental inclusiveness are sufficientconditions for system bricolage.

This study reveals the specific impactmechanism of social entrepreneurial bricolage, enriches the research results inthe field of bricolage, and also has important implications for Chinese socialentrepreneurs to break through the resource shortage.

关键词:社会创业企业;资源拼凑;联动效应;清晰集定性比较分析;扎根研究方法

social entreprise; bricolage; linkageeffect; crisp-set qualitative comparative analysis; grounded theory

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